3 CORE INGREDIENTS FOR A PERFECTLY BAKED BUSINESS

3 CORE INGREDIENTS FOR A PERFECTLY BAKED BUSINESS

Mix these 3 ingredients for a perfectly baked business!

1️⃣ MARKET DEMAND⁣
You need a product/service that people actually want/need. Sounds pretty basic, but many business owners create a brand based around their *own* interests without first testing and validating their idea with people outside of family and friends.⁣

Fail to conduct in-depth market research and you will be stuck with polishing a turd and wondering why no one is purchasing. ⁣

The good news is that most businesses do create a product or service with some level of demand but they fall flat with the next two ingredients. (Aka, my jam!)😍

2️⃣ BRAND STRATEGY ⁣
This isn’t about your logo my friends or about being pretty. This is about nailing the essence of your brand which will than dictate what the visuals are.

👉🏻What do you want to be known for?⁣
👉🏻Who is your ideal customer?⁣
👉🏻What makes you different and why should people care?⁣
👉🏻What is your brand’s position in the market? ⁣
👉🏻What’s your brand’s personality?⁣
👉🏻What colours and visuals represent the look and feel of your brand?⁣

You could have a killer brand that looks beautiful but if there is no juicy substance that taps into a human need/want, you’re just stuck with a pretty cake that tastes terrible.

We have all had one of those cakes!! Total disappointment!⁣

3️⃣ MARKETING PLAN⁣
Don’t be the world’s best kept secret! Marketing doesn’t need to be hard. ⁣

It’s simply about getting the correct message in front of the right people at the right time via channels like social media, email marketing, networking, collaborations etc.

BUT - the foundations need to be there first! ⁣

I see far too many businesses jump straight into marketing before they have a solid brand strategy and/or a website that will convert! You don’t need to look pretty (although this makes selling a lot easier) but you do need a solid brand strategy before getting in front of your ideal market. ⁣

If you have all 3 key ingredients nailed, you will have game-changing results in your business.